Answer property enquiries the moment interest is highest
Property interest has a half-life of about ten minutes. An enquiry answered tomorrow is an enquiry that has already booked with someone else.
No credit card. Live before the next viewing.

What an agency actually gets asked
Both columns matter. The right-hand one is what a reader is really checking for, so it is on the page rather than in a footnote.
Answered from your own pages
The reply is the answer, with a link to the page it came from.
- “Is it still available?”
- “What's included in the service charge?”
- “How does the offer process work?”
- “What are the tenancy requirements?”
- “Which schools are in the catchment?”
Handed to a person
Declined plainly, then routed with the whole conversation attached.
- “Can I book a viewing on Saturday?”
- “Would they take fifteen under asking?”
Each of these arrives with the whole conversation attached, so whoever picks it up starts from what the customer already said rather than from a one-line message.

Enquiries arrive in the evening and go cold by morning
People browse property listings after work and at weekends. An enquiry form that produces a reply the next working day competes against agencies that replied in minutes, and the difference decides who gets the viewing.
- Most enquiries land outside office hours
- Buyers and tenants ask about fees and process before they will book
- The same questions about deposits and requirements repeat on every listing
- Enquiry forms capture a name and nothing about what the person wanted
You have already written most of it
Point the crawler at these four and the assistant has what it needs. There is nothing to re-author, and nothing to keep in sync afterwards.
- 01
Listing and area pages
What you publish about each property and its neighbourhood.
- 02
Buying and letting guides
The process questions that gate a first viewing.
- 03
Fees and terms
What a tenant or buyer pays, and when.
- 04
Local information
Transport, catchments, amenities — the pages people read at 11pm.
Answer the process questions that gate a viewing
Deposits, fees, referencing requirements, what is included, how viewings are arranged. These are the questions people need answered before committing to a viewing, and they are all documented in your guides.
- Fees and deposits
- Cited from your published terms, so nobody is quoted a number you did not write.
- Process and requirements
- Referencing, documents, and timelines, explained in plain language.
- Captured with the question
- The enquiry arrives with the exact property interest attached, not just a name.
Every enquiry carries its context
A capture that includes the conversation tells your negotiator what the person actually asked about before the first call. Someone asking about pet policy and a six-month break clause is a materially different lead from someone asking the postcode.
Never quote a price you did not publish
Property is a sector where an invented figure has real consequences. The bot answers from your published listings and guides and refuses anything outside them, so it cannot improvise a rent, a fee, or an availability date.
Answered in the evening
Property interest has a short half-life and most of it happens after six.
The enquiry carries context
A viewing request arrives with the questions that led to it.
Consistent across the team
The same answer whoever is on duty, from the same published page.
It never negotiates
Price and offers are a person's conversation, and it hands them over.
It answers about the process, not about the price
Anything that involves negotiating, valuing, or committing to a viewing slot goes to a person. The assistant handles the questions that stand between interest and an enquiry — process, fees, area, availability as published — and then hands over with everything the enquirer already told it.
- Process, fees and area questions: answered from your pages
- Offers and negotiation: refused and routed, always
- Availability is only as current as the page it reads
- Booking a slot reaches a person with the thread attached
That last one is worth planning for. If your listings go stale on the site, the assistant will faithfully repeat a stale listing — the crawl schedule is doing real work here, not housekeeping.

- Is it still available?
- What's the service charge?
- How does the offer process work?
“Can I book a viewing on Saturday?”
with the three above attached
What agencies ask first
Short answers. If yours is not here, the assistant on this page will try it — and tell you honestly if it cannot.
Can it tell someone whether a specific property is still available?
Only to the extent your published listing says so. Live availability lives in your CRM rather than in your published pages, so availability questions are best escalated — and they arrive with the property and the question attached.
Can enquiries go into our CRM?
By webhook — each enquiry is posted as JSON to an endpoint you choose, which covers any CRM that accepts one directly and the rest through an automation tool. They are also emailed on arrival and exportable as CSV.
Does it book viewings?
It explains how viewings are arranged and hands the enquirer to your booking route or to a person. It does not write to a calendar itself.
Keep reading
All solutionsFrom the blog
All posts- BuildingClinics: when fluent answers are unacceptableFor clinics and health-adjacent sites, AI support must refuse outside published admin facts. Fluency without grounding is unacceptable.Read
- BuildingAgencies: one bot, many client knowledge basesHow agencies should run AI support across clients: separate knowledge bases, domain locks, and evaluation per property.Read
- BuildingLocal services: hours, areas, and the lies maps createFor local service businesses, ground AI support on your published hours and service areas — not on whatever maps currently invent.Read
Answer honestly. Capture the rest.
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Every answer cites the source it came from. When there isn't one, it says so — and hands the visitor to you.
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