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Turn out-of-hours enquiries into booked work

Home improvement enquiries start on a Sunday afternoon. The business that captures the detail then is the one quoting on Monday.

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No credit card. Live in an afternoon.

“What guarantee do you offer on the work?”

“Are you insured and accredited?”

“Do you handle building regulations?”

“Can someone come and look next Saturday?”

What an installer actually gets asked

Both columns matter. The right-hand one is what a reader is really checking for, so it is on the page rather than in a footnote.

Answered from your own pages

The reply is the answer, with a link to the page it came from.

“What guarantee do you offer on the work?”
“Are you insured and accredited?”
“Do you handle building regulations?”
“How long does a job like this usually take?”
“Do you offer finance?”

Handed to a person

Declined plainly, then routed with the whole conversation attached.

“Can someone come and look next Saturday?”
“What would a full replacement cost?”

Each of these arrives with the whole conversation attached, so whoever picks it up starts from what the customer already said rather than from a one-line message.

A kitchen part way through a renovation on a quiet day, units in place but doors unhung, tools set down and still.

Long consideration, short attention

Home projects are researched for weeks and decided quickly. The questions that gate an enquiry — do you do this kind of work, roughly how is it priced, are you guaranteed and insured — are asked at weekends, when nobody is answering.

Weekend enquiries are the largest share and the least covered
Customers ask about guarantees and insurance before anything else
Enquiry forms produce a name and no useful project detail
Quoting time is spent on jobs that were never a fit

You have already written most of it

Point the crawler at these four and the assistant has what it needs. There is nothing to re-author, and nothing to keep in sync afterwards.

01
Services and process
What the work involves, stage by stage.
02
Guarantees and insurance
The reassurance questions that come first.
03
Accreditation and compliance
Schemes, certification, building regulations.
04
Finance and payment
What you publish about staged payments and terms.

Establish fit before the site visit

What kinds of work you take on, how you price, what your guarantee covers, whether you are insured and accredited, and how scheduling works. Answering these filters out the enquiries that were never going to convert.

Scope and specialism: Whether a job is the kind you do, from your published services.
Guarantees and accreditation: What you publish about cover and credentials, cited so it is credible.
Project detail captured: The enquiry arrives describing the job, so quoting starts informed.

Weekends covered without working them

The peak research window for home projects is precisely when a small business is not available. Answering the qualifying questions then, and capturing the project, means Monday starts with described jobs rather than with three missed calls.

No quote it cannot stand behind

Project pricing depends on a survey. The bot explains how you price and refuses to produce a figure for a job nobody has seen, which prevents the expectation you would otherwise have to correct at the door.

Sunday afternoon covered

Home improvement research starts at the weekend, not on Monday.

Fit established early

Guarantees, insurance and regulations answered before a visit is booked.

A real brief, not a name

The enquiry arrives with what the customer actually described.

No quote it cannot stand behind

Costs come from published pages or the question goes to a person.

Where the line is

The survey still has to happen

Nothing here replaces a site visit, and it does not try to. What it does is establish whether a job is a fit and capture the detail while the customer is still thinking about it, so the visit you do make is one worth making.

Guarantees, accreditation and process: answered from your pages
Quotes and survey bookings: captured and routed to a person
Published prices are quoted exactly; unpublished ones are refused
Weekend enquiries arrive Monday with the whole conversation

The useful side effect is fewer wasted visits. Enquiries that were never a fit tend to disqualify themselves at the guarantee-and-regulations stage, before anybody drives anywhere.

A tape measure extended across a windowsill beside a notepad sketch, a pencil and a spirit level leaning against the reveal.

What an installer asks first

Short answers. If yours is not here, the assistant on this page will try it — and tell you honestly if it cannot.

Can it give a price for a project?

It states your published pricing structure and refuses to estimate a specific project, because that requires seeing the work. Setting a number the customer then anchors on is worse than saying it needs a survey.

What information does a captured enquiry include?

The contact details plus the full conversation, so you can see the project described in the customer's own words before you call back.

Do I need a big website for this to work?

No. It crawls whatever you publish — services pages, an about page, a guarantee page. More published material means broader coverage, but a small site is enough to answer the qualifying questions.

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