Professional services

Qualify enquiries before they reach a billable hour

In a firm where time is the product, a fifteen-minute call about what you do and what you charge is a real cost — repeated several times a week.

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“What kind of work do you take on?”

“Do you work on a retainer or per project?”

“What sectors have you worked in?”

“What would this cost for our situation?”

What a practice actually gets asked

Both columns matter. The right-hand one is what a reader is really checking for, so it is on the page rather than in a footnote.

Answered from your own pages

The reply is the answer, with a link to the page it came from.

“What kind of work do you take on?”
“Do you work on a retainer or per project?”
“What sectors have you worked in?”
“How does a first engagement usually start?”
“Where are you based, and do you travel?”

Handed to a person

Declined plainly, then routed with the whole conversation attached.

“What would this cost for our situation?”
“Is this the right approach for us?”

Each of these arrives with the whole conversation attached, so whoever picks it up starts from what the customer already said rather than from a one-line message.

An analogue clock leaning against a stack of manila matter files, striped by light through a slatted blind.

Unqualified enquiries consume chargeable time

Someone reads a services page, has a question about scope or fees, and calls. A senior person spends fifteen minutes on an engagement that may never happen, and the same conversation repeats weekly with different callers.

Initial calls repeat the same explanation of your services
Fee-structure questions are answered by hand every week
Enquiries arrive with no detail about what the client needs
Evening enquiries wait until the next working day

You have already written most of it

Point the crawler at these four and the assistant has what it needs. There is nothing to re-author, and nothing to keep in sync afterwards.

01
Service pages
What the firm does, described the way clients ask for it.
02
Engagement and fees
How you work, and how you charge for it.
03
Sector and case pages
Where you have worked, as published.
04
Team and locations
Who does what, and from where.

Explain the firm without spending an hour

Service lines, engagement process, fee structures, typical timescales, and what you need from a client to start. All published, all repeated, and all better answered instantly than in a scheduled call.

Services and scope: What you do and do not take on, from your own pages.
Fees and engagement: How you charge and what a typical engagement involves, cited.
Enquiries arrive qualified: The capture carries the question, so the first call starts from the need.

Judgement questions still reach a person

Anything about a specific client situation is exactly what your firm sells and should never be automated. The bot answers questions about the firm and refuses questions requiring professional judgement, handing over with the thread attached.

Available when clients are thinking about it

Professional-services enquiries often start in the evening after a problem has surfaced. Answering the practical questions at that hour, and capturing the matter, wins engagements that would otherwise go to whoever answered first.

Chargeable time protected

The fifteen-minute what-do-you-do call stops being a weekly cost.

Enquiries arrive qualified

With the sector, the need and the questions already on the record.

Judgement stays with people

Whether an approach fits is a conversation, and it hands it over.

Available when they are thinking

Evening enquiries do not wait for the next working day.

Where the line is

It describes the firm; it does not scope the work

Anything that requires judgement about a client's situation — what it would cost, whether the approach fits, how long it would take for them — is a person's job. The assistant covers what you have published so that conversation starts from a useful place.

Services, sectors and engagement models: answered from your pages
Scoping, pricing a specific engagement and suitability: routed
Fee structures are quoted from the page, not estimated
The handover carries the whole conversation, not just a name

The gap report is unusually useful in a firm like this: it is a ranked list of what prospects expected your site to explain and it did not.

A small meeting room set for two, a closed notebook and pen at one place and a carafe between the chairs.

What a practice asks first

Short answers. If yours is not here, the assistant on this page will try it — and tell you honestly if it cannot.

Will it give professional advice?

No. It answers from your published material about the firm and its services, and refuses questions about a client's specific circumstances — which is both the correct professional boundary and the thing you are actually paid for.

Can it handle several service lines with different information?

Yes. Either index all of it in one bot or run separate bots per practice area with their own sources, depending on how distinct the material is.

Does it work for a firm with no help centre?

Yes — it crawls whatever you publish, including ordinary services and about pages. A dedicated help centre improves coverage but is not required to start.

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