Local services

Answer the questions that decide who gets the call

Someone with a broken boiler contacts three businesses. The one that answers first gets the job, and it is rarely the one that was in a van.

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“Do you cover my postcode?”

“What's the call-out charge?”

“Are you Gas Safe registered?”

“Can you come out this evening?”

What a trade business actually gets asked

Both columns matter. The right-hand one is what a reader is really checking for, so it is on the page rather than in a footnote.

Answered from your own pages

The reply is the answer, with a link to the page it came from.

“Do you cover my postcode?”
“What's the call-out charge?”
“Are you Gas Safe registered?”
“Do you do emergency call-outs?”
“How soon could someone come out?”

Handed to a person

Declined plainly, then routed with the whole conversation attached.

“Can you come out this evening?”
“How much to fix a leaking cylinder?”

Each of these arrives with the whole conversation attached, so whoever picks it up starts from what the customer already said rather than from a one-line message.

A phone with a dark screen wedged on a van dashboard beside a rolled work glove, a residential street soft through the windscreen.

You cannot answer the phone and do the work

For a business where the owner is also the technician, every enquiry arrives at the worst possible time. Missed calls do not leave voicemail; they call the next result on the page.

Enquiries arrive while you are on a job and cannot answer
The same coverage-area and call-out-charge questions repeat constantly
Evening and weekend enquiries go entirely unanswered
There is no record of the enquiries that were missed

You have already written most of it

Point the crawler at these four and the assistant has what it needs. There is nothing to re-author, and nothing to keep in sync afterwards.

01
Services and coverage
What you do and the area you do it in.
02
Pricing and call-out terms
Whatever you are willing to publish, published.
03
Accreditations and insurance
The credentials customers check before they call.
04
Availability and hours
Including what counts as an emergency.

The gating questions, answered instantly

Do you cover my area, what does a call-out cost, how soon can you come, do you handle this kind of job. Those four decide the enquiry, and all four are published on your site already.

Coverage and availability: Whether you serve an area, from your own published information.
Charges and what is included: Your published call-out and pricing information, cited.
Captured with the job: The enquiry arrives describing the actual problem, not just a name.

Never lose an evening enquiry again

Enquiries that arrive while you are working or asleep get answered on the practical questions and captured with the detail, so the first thing you see between jobs is a described job with a contact rather than a missed call.

Quote from what you published, or not at all

Job pricing depends on what is actually wrong. The bot explains your published rates and call-out structure and refuses to estimate a job it cannot see, which avoids a quote you have to walk back on the doorstep.

First to answer, without a phone

Three businesses get contacted; the one that replies gets the job.

Evenings and weekends covered

The hours when most household emergencies actually start.

Nothing missed while on a job

An enquiry you could not take becomes a captured message, not a lost one.

The gating questions, settled

Coverage, credentials and call-out terms answered before you are called.

Where the line is

It will not price a job it has not seen

Quoting a repair from a description is how a business ends up honouring a number it should never have given. The assistant answers coverage, credentials and published call-out terms, then captures the detail so the callback starts from something useful.

Coverage, credentials and published charges: answered from your pages
Quotes for a specific job: captured, then a person calls back
Availability for tonight is a person's answer, not a guess
Every enquiry is recorded, including the ones you could not take

The recorded misses are the part most businesses have never had. You find out how many enquiries arrived at six on a Friday, which is a scheduling decision you could not previously make.

Copper pipework and a pressure gauge under a kitchen sink, a spanner resting against the trap in the beam of a laid-down torch.

What a trade business asks first

Short answers. If yours is not here, the assistant on this page will try it — and tell you honestly if it cannot.

Can it quote for a job?

It can state your published rates and call-out charges. It will not estimate the cost of a specific job, because that depends on what is actually found — and a quote you have to retract in person costs more than the enquiry was worth.

Can it book a slot in my diary?

No. It captures the enquiry with the job description and contact details so you can call back, and points people at your booking route if you have one.

Is this affordable for a small business?

Hard daily caps mean you set the maximum in advance, so the cost cannot run away on a busy week. That is the specific thing that makes usage-based tooling safe at this size.

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