Legal

Answer questions about your firm, never about the law

Prospective clients want to know what you charge, how long it takes, and whether you handle their kind of matter. None of that is legal advice, and all of it is published.

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“Do you handle employment disputes?”

“How do you charge — fixed fee or hourly?”

“How long does conveyancing usually take?”

“Do I have a case?”

What a law firm actually gets asked

Both columns matter. The right-hand one is what a reader is really checking for, so it is on the page rather than in a footnote.

Answered from your own pages

The reply is the answer, with a link to the page it came from.

“Do you handle employment disputes?”
“How do you charge — fixed fee or hourly?”
“How long does conveyancing usually take?”
“What do I need to bring to a first meeting?”
“Which of your offices covers my area?”

Handed to a person

Declined plainly, then routed with the whole conversation attached.

“Do I have a case?”
“Should I sign what they sent me?”

Each of these arrives with the whole conversation attached, so whoever picks it up starts from what the customer already said rather than from a one-line message.

A solicitor's desk before the day starts: a leather blotter, a squared stack of unopened enquiry letters and a brass clock.

Enquiries take fee-earner time before they are qualified

Someone reads a practice-area page, has a question about scope or cost, and calls. A fee earner or a paralegal spends fifteen minutes on a matter you may not even take, and the same conversation repeats several times a week.

Initial enquiries arrive with no detail about the matter
The same fee-structure question is answered by hand every week
Enquiries come in outside hours and go unreturned until the next day
Nobody can say which practice pages generate qualified enquiries

You have already written most of it

Point the crawler at these four and the assistant has what it needs. There is nothing to re-author, and nothing to keep in sync afterwards.

01
Practice area pages
What the firm does, in the words clients use.
02
Fees and funding
How you charge, and what a matter typically involves.
03
People and offices
Who does what, and where.
04
Client guides
The process explainers you already publish.

The firm, not the law

Practice areas, fee structures, how to instruct, what documents to bring, expected timescales. These are questions about your business, and answering them well qualifies an enquiry before it reaches a fee earner.

Practice areas and scope: Whether you handle a type of matter, answered from your own pages.
Fees and structure: What you have actually published about how you charge, cited.
Process and timescales: What happens after instruction, in plain language.
Enquiries arrive qualified: The capture includes what the person asked, so intake starts informed.

A refusal is the correct answer to a legal question

The bot answers only from your published material. If you have not published guidance on a point of law, it has nothing to answer from and will decline and route the enquirer to the firm. That is the behaviour you want: an assistant that improvises on a limitation period is a liability, not a feature.

Out of hours, without an answering service

Legal enquiries frequently arrive in the evening, after someone has had a difficult day. Answering the practical questions at that moment, and capturing the matter for a call back, is the difference between an instruction and a search for another firm.

Never advice, in any phrasing

A question about the law gets a refusal, not a careful general answer.

Enquiries answered out of hours

Without an answering service that takes a name and nothing else.

Qualified before a fee-earner sees it

The enquiry arrives with the matter type and the questions already asked.

Everything cited

Fee and process answers link the page they came from.

Where the line is

It answers about the firm, never about the law

This is the whole design. The assistant describes your services, your fees and your process from pages you publish. A question about someone's own position — do I have a case, should I sign this, what are my rights here — is refused and routed, without a general-purpose answer attached as a courtesy.

Practice, fee and process questions: answered, with the page
Anything resembling advice on a matter: refused and routed
No general legal information offered as a consolation answer
Conversations are stored in full, so what was said is on the record

Worth deciding early: the more your site explains your process, the more the assistant can qualify an enquiry before it reaches a fee-earner. Coverage is the lever here, not configuration.

A wall of bound legal volumes with worn gilt banding, one pulled slightly proud of the row with a ribbon marker hanging from it.

What a law firm asks first

Short answers. If yours is not here, the assistant on this page will try it — and tell you honestly if it cannot.

Could it accidentally give legal advice?

It answers strictly from the content you index and refuses outside it. If you do not publish legal guidance, there is nothing for it to draw an answer from. We would also recommend against indexing material that reads as advice on individual circumstances, precisely so the refusal stays clean.

Is it appropriate for confidential client matters?

No. It is a public website assistant for pre-instruction questions. It should not be used to discuss the detail of a live matter or as a channel for confidential information.

Can it qualify an enquiry before it reaches a fee earner?

Indirectly and usefully — because the capture arrives with the question the person actually asked, intake can see the matter type and urgency before anyone picks up the phone.

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