Answer admissions and course questions at application season
Applicants research in the evening, from other countries, at the exact moment your admissions office is closed.
No credit card. Live in an afternoon.

What a university actually gets asked
Both columns matter. The right-hand one is what a reader is really checking for, so it is on the page rather than in a footnote.
Answered from your own pages
The reply is the answer, with a link to the page it came from.
- “What grades do I need for this course?”
- “When is the application deadline?”
- “Do you accept international qualifications?”
- “What does the course actually cover in year two?”
- “How much are fees for an overseas student?”
Handed to a person
Declined plainly, then routed with the whole conversation attached.
- “Can you tell me if my application was received?”
- “Would you consider me with one grade below?”
Each of these arrives with the whole conversation attached, so whoever picks it up starts from what the customer already said rather than from a one-line message.

Admissions volume is seasonal and enormous
Enquiries multiply around deadlines and collapse afterwards, so the team is either overwhelmed or idle. Most of the questions are about published facts — deadlines, requirements, fees, term dates — repeated thousands of times.
- Enquiry volume multiplies in the weeks before every deadline
- International applicants ask outside your working hours and timezone
- The same entry-requirement question arrives in a dozen phrasings
- Course pages are thorough and applicants still email to ask what is on them
You have already written most of it
Point the crawler at these four and the assistant has what it needs. There is nothing to re-author, and nothing to keep in sync afterwards.
- 01
Course pages
Content, structure, modules, contact hours.
- 02
Entry requirements
Grades, equivalences, English language rules.
- 03
Fees and funding
What it costs and what support exists.
- 04
How to apply
Deadlines, documents, the steps in order.
Published facts, answered in plain language
Entry requirements, fees, deadlines, term dates, and course content are all documented. The bot answers questions about them in the applicant's own wording and links the page, so the detail is one click away.
- Deadlines and requirements
- Quoted from your published pages, so the answer cannot drift from the policy.
- Fees and funding
- What your site actually states, cited, rather than a summarised approximation.
- Any language, any hour
- International applicants get an answer in their language at their local evening.
- Complex cases escalate
- Individual circumstances reach an admissions officer with the thread attached.
Seasonal load without seasonal hiring
Because the repetitive share is absorbed automatically, the admissions team spends deadline season on the enquiries that genuinely need judgement — non-standard qualifications, individual circumstances, appeals — rather than on restating published deadlines.
Find out what the prospectus never says
The ranked list of unanswered questions is unusually valuable in admissions, because it shows what applicants need to know that your published material does not cover. Most institutions discover two or three recurring questions nobody had thought to answer.
Answered in their evening
Applicants research after hours and from timezones you do not staff.
In the language they wrote in
International applicants get the same answer as domestic ones.
The published requirement
Entry criteria quoted from the page, not paraphrased by whoever replied.
What the prospectus never said
A ranked list of what applicants asked and your pages did not cover.
It answers about the course, not about the applicant
Anything specific to one person's application — whether it arrived, how it is progressing, whether an exception might be made — is not something the assistant can see, and admissions decisions are not something it should be near.
- Course, fee and entry questions: answered from your published pages
- Application status and individual circumstances: routed to admissions
- Requirements are quoted, never softened or estimated
- Every refusal is recorded, so you learn what the prospectus is missing
Deadline season is the load test. A hard daily cap set in advance is what keeps a deadline-week traffic spike from arriving as a bill.

What a university asks first
Short answers. If yours is not here, the assistant on this page will try it — and tell you honestly if it cannot.
Can it give an admissions decision or assess eligibility?
No. It explains published requirements and links the page; it does not evaluate an individual application. Anything that requires judgement about a specific applicant escalates to your team.
Will it answer in languages other than English?
Yes — it answers in the language the question was asked in, drawing on the content you maintain in one language. That matters for international recruitment, where the alternative is maintaining a translated site per market.
Can it cover multiple departments with different information?
Yes. You can run separate bots with separate knowledge sources, each domain-locked to the site or section it serves, so a department's answers come from that department's material.
Keep reading
All solutionsFrom the blog
All posts- BuildingClinics: when fluent answers are unacceptableFor clinics and health-adjacent sites, AI support must refuse outside published admin facts. Fluency without grounding is unacceptable.Read
- BuildingAgencies: one bot, many client knowledge basesHow agencies should run AI support across clients: separate knowledge bases, domain locks, and evaluation per property.Read
- BuildingLocal services: hours, areas, and the lies maps createFor local service businesses, ground AI support on your published hours and service areas — not on whatever maps currently invent.Read
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Every answer cites the source it came from. When there isn't one, it says so — and hands the visitor to you.
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