For marketers

Find out which unanswered question is costing you conversions

Your analytics tell you where people left. They do not tell you what they wanted and could not find, which is the part you could actually fix.

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What you will hear back

“Will a chat widget cannibalise the pages we worked hard to rank?”

And the honest answer

It should not, because every answer links the page it came from — the assistant sends people into your content rather than around it. What it changes is that you find out which question your ranked page failed to answer.

The case, in the order it lands

01
A content brief written by your visitors
Every question your site could not answer is logged and ranked by demand, in the wording people used. That list is a keyword research document you did not have to commission.
02
Capture at the point of highest intent
The moment someone asks something specific and does not get it is the moment they are most willing to leave an address. Not on arrival, and not in an exit popup.
03
Citations send traffic inward
Answers link your real pages, so the assistant reinforces the SEO work instead of standing in front of it.

Send this to whoever has to approve it

Every question our site fails to answer gets logged, grouped and ranked by demand — in the visitor's own words. Answers cite our pages, so it drives people into the content rather than replacing it.

You optimise what you can measure, and intent is invisible

Funnel analytics record exits, not reasons. A visitor who could not find your integration list looks identical to one who was never interested, so the fixable problem and the unfixable one are indistinguishable in the data.

High traffic on key pages with weak conversion and no explanation
Content calendars driven by keyword tools rather than by demand
Form fills that capture a name and nothing about intent
No record of the objections your site fails to handle

A content brief written by your visitors

Every question the site could not answer is logged, and on Growth and above grouped and ranked by how often it was asked. That list is a content plan derived from demonstrated demand rather than from search-volume estimates — and it arrives in the phrasing real people used.

Ranked by real demand: The most-asked missing answer sits at the top.
Their words, not your keywords: Usually a better page title than the one you would have chosen.
Attributable to a page: You can see where on the site the gap was hit.

Capture at the point of highest intent

A visitor who has just formed a specific question and found no answer is more qualified than anyone filling in a footer form. Capturing there — with the question attached — gives sales a lead that arrives already explaining itself.

Answers that support the SEO work rather than replacing it

Because every reply cites its source and links the page, the assistant sends readers into your content instead of summarising it away. The gap list then tells you which page to write next, which is the part keyword tools consistently get wrong.

Before you take this to anyone

It is not a traffic source

This does not bring anybody to the site. It changes what happens to the people already there, and it tells you what they wanted. If the brief you need is more visitors, this is the wrong purchase; if the brief is understanding why the visitors you have do not convert, it is unusually direct evidence.

Gap reports are demand data, in the phrasing real people used
Answers cite your pages, which sends readers into them
Captures carry the question, so sales opens from the need
It cannot answer anything you have not published

A marketer holding a printed sheet up to the light at a studio table before a meeting.

What you will be asked in the review

Short answers. If yours is not here, the assistant on this page will try it — and tell you honestly if it cannot.

Will an on-site assistant reduce my page views?

It links the source on every answer, so the pattern is that readers land on the page they needed rather than bouncing from one they did not. If your metric is engaged sessions rather than raw page views, that is the direction you want.

How is the gap report different from a keyword tool?

Keyword tools estimate what a population searches for. This records what your visitors actually asked on your site and did not get, in their own phrasing. It is a much smaller list and a far more reliable one.

Can captured leads reach our CRM?

By webhook — each capture is posted as JSON to an endpoint you choose, which reaches any CRM that accepts one directly, and the rest through an automation tool. Leads are emailed as they arrive and exportable as CSV too. There is no one-click CRM app yet.

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