Answer buying questions while the buyer is still reading

An evaluator with an unanswered question does not book a call. They open a competitor's pricing page in the next tab.

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No credit card. It answers from your pages, not ours.

PricingPricing — someone else

is SSO on the mid tier or only enterprise?

SAML SSO is included from the Growth plan upwards. Below that, email and Google sign-in.

Plans & pricing

Answered before the other tab

Answers while they read: Before they open a competitor's pricing page instead.
Cited, so it is credible: A claim about your security is worth more with the page attached.
Cannot oversell: It only knows what you published, so it cannot promise more.
The question reaches sales: Calls open from the need, not from discovery.

An empty glass-walled meeting room seen from the corridor, set up and waiting, corridor reflections overlaying the room.

The evaluation happens before anyone talks to you

Most of a buying decision is made on your public pages, with no salesperson present. Every question your site leaves unanswered at that stage is either a booked call you have to spend time on or, more often, a silent exit.

Demo calls open with questions the website should have answered
Security and compliance questions arrive late and stall the deal
Pricing page traffic is high and conversion is not
Nobody knows which unanswered question loses the most deals

What an evaluator needs settled on the page

Buyers arrive with a short list: what it costs, what it integrates with, what happens to their data, and where the limits are. The assistant answers those from your own pages and routes the rest to a person.

Plan and limit questions

What each tier includes, quoted from your pricing page rather than estimated by a chatbot.

Security, with receipts

Answers your published security material covers, each linking the page — which is what makes it credible.

No form in the way

Evaluators get answers without booking a call to receive them.

Escalates the ones worth a person

Procurement, custom terms and anything undocumented reach a human with the thread attached.

Sales gets the question

The capture carries the conversation, so the first call starts from what the buyer actually wanted.

The objections you lose to

What evaluators asked on your commercial pages and did not get an answer to.

Handle the evaluation questions in the moment

Plan limits, integrations, security posture, how billing works. These are documented somewhere on your site already; the bot makes them answerable in one sentence with a link to the page that proves it.

Cited, so it is credible: An evaluator can open the page and confirm it without having to ask you.
Consistent with what you publish: It cannot promise a feature or a price your documentation does not contain.
No forms in the way: Nothing useful is held back behind a demo request.
Escalates the ones worth a human: Anything your published material does not settle goes to a person, not around them.

Sales gets the question, not just the name

Captured leads carry the full conversation. An evaluator asking about data residency and SSO is a different call from one asking what the product does, and you can tell which is which before you dial.

A captured leads list, each row showing the contact, the topic they selected and when they arrived, with the conversation available behind it. — A name and an email is a list. A name, an email and the question is a call worth having.

Learn which unanswered question costs you most

The gap list, read on pricing and product pages, is a direct list of the objections your site does not handle. Each one is a page you can write once and stop losing deals to.

The honest part

It cannot oversell, which is the point

An assistant on a pricing page is only useful if a buyer can act on what it says. That requires it to be incapable of the thing a salesperson under quota can do — implying a limit is flexible, or a feature is closer than it is. It answers from your published pages, so it has nothing to stretch.

Prices and limits are quoted from your pricing page, never estimated
Security answers link the material they came from
Anything undocumented becomes a refusal and a route to a person
That handover carries the thread, so the call opens from the need

Which makes this mostly a content exercise. The fastest way to find out what it cannot answer is to spend twenty minutes asking it the questions your hardest prospect asks.

A man on a headset mid-call, leaning forward and listening, with several lines already written in the notebook in front of him.

can we get data residency in Frankfurt?

Not on any published page

No estimate, no “probably”. A person, with the thread attached.

Sent to sales with the conversation

Covering the questions that decide a deal

This is mostly a content exercise. The assistant can only answer what you have published, so the work is publishing the things buyers ask about but nobody wrote down.

1
Index the commercial pages
Pricing, security, integrations, terms. These are the pages evaluators read and the ones they have questions about.
2
Ask it the hard ones yourself
Data residency, SSO, limits, what happens at renewal. Whatever it refuses is a page you have not written.
3
Route captures to sales
Email for attention and a webhook for the record, so a high-intent question does not sit in a dashboard.
4
Read the gap list monthly
A missing answer costs most on the commercial pages, so start the month there.

Lead delivery settings with an email address and a webhook endpoint, each with a button to send a test lead. — High-intent questions should reach a person, not a dashboard nobody opens.

What evaluators ask about this

Short answers. If yours is not here, the assistant on this page will try it — and tell you honestly if it cannot.

Will it quote prices?

It answers from your published content, so it will quote what your pricing page says and nothing else. If a price is not documented, it refuses and offers a human rather than estimating.

Can it handle security questionnaires?

It can answer the questions your published security material covers, with citations. Anything requiring a signature, a custom term, or a document you do not publish should escalate to a person, and it will.

How is this different from a live chat tool?

Live chat needs someone online. This answers from your content at any hour and only involves a person when the question genuinely needs one — and when it does, that person arrives with the transcript.

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