Wix

Add an AI support assistant to a Wix site

Wix sites are usually run by the owner of the business, which means support questions land on the person with the least time to answer them.

Two lines
About two minutes
One field

Get your key Full install docs

Body – endfield

<!-- Matter Chat — paste right before </body> --><script>  window.MatterChat = window.MatterChat || { q: [] };  window.MatterChat.q.push(["init", { id: "bot_your_key" }]);</script><script async src="https://app.matterchat.co/widget.js"></script>

</body>

html · paste above the dimmed line

The route through your admin

Settings
Advanced
Custom code
Add code

The snippet lands in Body – end.

Where the snippet goes

Open your Wix dashboard, go to Settings, then Custom code under Advanced. Add a new code snippet, paste the two lines, set it to load on all pages, and place it in the Body - end position. Publish the site.

Settings, Advanced, Custom code: Wix's own panel for third-party snippets — no editor work required.
All pages, Body - end: The two settings that matter, so it loads everywhere and does not block rendering.
Premium plan required: Wix gates custom code behind a premium plan, which is worth checking first.

Set it to load on all pages rather than the homepage only, and choose the Body – end position.

It answers from the site you already built

There is no separate knowledge base to write. The crawler reads your published pages — services, pricing, about, FAQ — and answers from them with a link, so the work you already did on the site starts doing support as well.

Capture the enquiries you would have missed

When it cannot answer, it takes the question and a contact detail. Instead of a missed enquiry you get a described need waiting for you, which is a far better starting point than a voicemail.

Checking it actually worked

Four things, in order. The third is the one people skip, and it is the one that tells you whether the answers are grounded.

1Hard refresh the page — the launcher appears bottom-right.
2Ask it something your site answers, and check the reply cites a page.
3Ask it something your site does not cover, and check it declines.
4Open Conversations in the dashboard; both should be there.

On a different stack?

The snippet is the same everywhere. Only the place you paste it changes.

What site owners ask

Short answers. If yours is not here, the assistant on this page will try it — and tell you honestly if it cannot.

Do I need a premium Wix plan?

Yes — custom code is a premium feature on Wix. That is their restriction, and worth confirming before planning the install.

Will it conflict with Wix Chat?

They are separate widgets and would both appear, which is confusing for a visitor. Pick one; running two chat launchers on the same page is worse than either alone.

Can I control what it costs?

Yes — a hard daily reply cap and per-visitor rate limits mean you set the ceiling in advance, which matters most on a small business budget.